Okay, so Whole Foods announced today that they’ve been racking up followers on Twitter. That’s a good start. More brands should, I think, if the intention is to participate in a real dialogue with their customers like Zappos has so successsfully.
But where Whole Foods gets it wrong, is by immediately starting an incentive program for [...]
Posts Tagged as ‘Customer Service’
July 21, 2008
Whole Foods On Twitter
May 31, 2008
Come On, Eileen
I checked. In the last year, my wife and I spent exactly $4,220.35 at Target. Diapers, etc. It adds up. What would you spend to keep us as customers? $100? $50?
Today, I tried to return a $24 lampshade (didn’t fit) to Target’s Burbank store. I had lost the receipt, but the return policy says you [...]
April 25, 2008
Customer Service Renaissance
The relationship between consumers and commercial interests is experiencing a vibrant rebirth of what we’ve come to know as customer service.
Brands like Zappos and websites like GetSatisfaction.com are proving that customer service is the new marketing.
The consumer will ultimately benefit. And businesses will too, but not before slogging through a Darwinian obstacle course that will [...]
